The strategic clarity small businesses have been missing.
Most small businesses skip straight to marketing tactics. AutoStrategy gives you the strategic foundation first.
AutoStrategy analyses your business, your competitors, and your market, then delivers clear positioning, audience direction, and a 30-day marketing action plan - the strategic foundation that was previously only available through a marketing consultant, for thousands, now for under $400.
Stop guessing. Move forward with confidence.
For best results, you will need an active website.
Starter Bundle
3 strategy credits
Use your credits to create tailored strategies for different target audiences, services or products.
- Your competitive opportunity
- Messaging toolkit and brand voice
- Your channel priority
- SEO foundations check
- Your 30-day action plan
- Downloadable PDF report
Here's exactly what your report delivers
Ten sections covering your market, your audience, your messaging, and a 30-day plan to act on.
Your Market
Your Market
The landscape that shapes your strategy.
In the residential and commercial plumbing space, small business owners win or lose on trust — not price. Customers search Google when something goes wrong, read reviews before they call, and make decisions in under three minutes. The most common mistake plumbing businesses make is leading with services and qualifications rather than the thing the customer actually needs to know: will you show up, and will the price match the quote?
This report analyses Apex Plumbing's current positioning, identifies the competitive gap no local rival is owning, and delivers a specific 30-day plan to move from inconsistent leads to a steady pipeline built on reputation and search visibility.
Foundation before tactics.
Most businesses skip straight to social media and ads. AutoStrategy gives you the positioning layer underneath, so every tactic you run has a clear reason behind it.
Built for your business.
AutoStrategy analyses your specific business, market position, and competitors, then delivers positioning, audience clarity, and channel direction that actually reflects your situation.
Strategy without ongoing fees.
Answer a focused set of questions. AutoStrategy delivers your market position, ideal audience, brand voice, and channel priorities in plain English. Clear direction, immediately actionable.
The process
How it works
From blank page to complete brand strategy in three steps.
To get the most from AutoStrategy, you will need an active website. No website yet? You can still start, but some sections will have limited findings.
Tell us about your business
Answer 8 sets of questions covering your audience, competitors, goals, and current marketing. Takes about 10 minutes.
AutoStrategy does the analysis
AutoStrategy researches your market, fetches your competitor websites, and analyses your positioning against your industry landscape.
Your strategy is ready
Receive a complete, personalised strategy report instantly — with your competitive edge, audience portraits, messaging toolkit, and channel priorities.
Inside your report
What your AutoStrategy includes
Your strategic foundation and next steps, built around your business — here's a glimpse of what's inside.
Alignment audit
Where your current marketing reflects your strategy, and where the gaps are costing you.
Your competitive opportunity
The market position your competitors have left open that you can own.
What they are actually buying
The real reason your customers choose you, beyond the surface-level product or service.
Your ideal personas
Two distinct portraits of the clients your business is built to serve.
Messaging toolkit
Copy ready to use across your website, social profiles, and emails.
Your brand in words
How your brand copy looks across your key marketing touchpoints, compared to the generic industry default.
Your channel priority
Where to focus your time and money right now, and what to leave alone.
SEO foundations check
A plain-English check of the SEO basics on your key website pages.
Your 30-day action plan
Week by week priorities so you know exactly what to do next and why.
Pricing
Simple, transparent pricing
No subscription. No monthly fees. Buy credits when you need them.
Each credit = one complete AutoStrategy report. Run it for your core business, a different product line, or a specific audience persona.
Starter Bundle
3 strategy credits
- Your competitive opportunity
- Messaging toolkit and brand voice
- Your channel priority
- SEO foundations check
- Your 30-day action plan
- Downloadable PDF report
Credit Top-Up
2 strategy credits
Already have your foundation? Use additional credits to build strategies for each product, service, or audience segment.
- 2 additional AutoStrategy reports
- Same complete report style as Starter Bundle
- Downloadable PDF option
FAQ
Frequently asked questions.
AutoStrategy is a self-guided strategy tool that analyses your business, your competitors, and your market, then delivers a complete brand and marketing strategy report in plain English. It covers positioning, audience clarity, messaging, channel priorities, and a 30-day action plan.
AutoStrategy is built for Australian small business owners who are past the startup phase, spending on marketing without consistent results, and need senior strategic thinking without the cost of a full-time marketing hire. If you're a founder-led business without a senior marketer in-house, it was built for you.
AutoStrategy is a starting point, not a substitute. It gives founder-led businesses the strategic foundation they need to stop guessing and start making clearer marketing decisions, without needing to be ready for a full consulting engagement. For businesses that need ongoing senior strategic support, implementation help, or a more complex market situation, that's where TracElement comes in. AutoStrategy is the first step. TracElement is what comes next.
You answer a focused set of questions about your business, competitors, and goals. Most people take between 10 and 20 minutes depending on how much detail they want to include. The more context you give, the more tailored your report will be. AutoStrategy then analyses your market and delivers your complete report immediately.
That's exactly what AutoStrategy helps you figure out. You don't need to have the answers before you start. The questions guide you through what you know about your current customers and your business goals, and the report gives you two clear audience portraits to work from.
For best results, yes. AutoStrategy fetches and analyses your website as part of the research process. If you don't have a website yet, you can still run a report but some sections will have limited findings.
No. AutoStrategy uses a credit system. You buy credits and use them when you need them. There are no monthly fees and no ongoing charges.
Your report gives you a clear 30-day action plan to work from. If you want help implementing it, TracElement offers fractional CMO and consulting services to take the strategy further.
Stop guessing. Start with a strategy.
No subscription. Use your credits whenever you need them.
Start Your AutoStrategy Session